A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial instability.

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a US outbound and domestic perspective have slowed.

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What does this mean for marketing?

Tourpreneur's own Chris Torres provides some insights into why you must implement this now to grow your bookings in future.

The good, the bad and the ugly of AI, Chris Torres advises on why he feels a lot of operators are missing the revenue opportunities it brings.

We asked the Tourpreneur community what marketing topics they would like to see us cover next; targeting high-wealth luxury consumers.

I want to debunk three myths about working with a Marketing Agency and tell you some home truths, some of which you may find surprising

Chris provides some Facebook Ad Basics you must follow to make sure your ad campaigns are hitting all the right notes with your audience and your business.