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Category: Insights

  • Marketing, Opinions, Insights

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial
traveler hiking in mountains nature adventure travel experience
  • Marketing, Opinions, Insights, Trends

From Boom to Balance: Navigating the Travel Slowdown

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a
man traveling in the mountains scenic adventure landscape
  • Marketing, Opinions, Insights

Adapt or Lose: The Importance of Consent Mode for Google Ads

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024
Google Ads for tourism brands by TMA digital marketing services
  • Marketing, Opinions, Insights, Trends

Marketing to the Solo Female Traveller

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.
man exploring mountain landscape outdoor travel experience
  • Marketing, Opinions, Insights

Paying the Price: How Facebook’s Paid Model Could Disrupt EU Advertising

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What
Facebook paid model EU advertising impact tourism marketing TMA
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