The Tourism Marketing Agency

Digital Marketing for Tours, Activities, Experiences, Accommodation, and Travel

Since 2008, we’ve been a trusted partner for tour operators worldwide, dedicated to driving direct bookings and enquiries with proven marketing strategies that attract your customers.

Read Our Success Stories

Free Tour Operator Website

A strong foundation starts with a strong online presence, so you need a website that will perform on all levels.

We will set up a new WordPress website using our amazing template. We can even host this for you.

Learn More

Tourism Marketing Packages

But before winning the approval of loyal customers, you have to attract them in the first place.

Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of the digital landscape.

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How to Turn your Lookers into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take in order to grow. Includes practical tools and worksheets.

Learn More

Free Tour Operator Website

A strong foundation starts with a strong online presence, so you need a website that will perform on all levels.

We will set up a new WordPress website using our amazing template. We can even host this for you.

Learn More

Tourism Marketing Packages

But before winning the approval of loyal customers, you have to attract them in the first place.

Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of the digital landscape.

Learn More

How to Turn your Lookers into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take in order to grow. Includes practical tools and worksheets.

Learn More

What our customers say on Google

Our digital marketing services

Helping you grow your tourism business

Free Tour Website

A strong foundation starts with a strong online presence, so you need a website that will perform on all levels.

We will set up a new WordPress website using our amazing template. We can even host this for you.

Learn more

SEO & Content

Rank higher, receive more website traffic, and increase your organic revenue potential.

We will optimise your current website content while creating new blogs and travel guides to keep your site up-to-date, boosting SEO.

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Facebook Ad Funnel

Grow your brand awareness, trust, enquiries and bookings with our targeted Facebook Ad Funnel.

We will create a series of Facebook ads that will take your customer along a journey to build need, want, and trust. Ultimately, we create sales.

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Competitor Analysis

Our competitor analysis will help identify strengths and weaknesses in your competition.

We will identify competitors’ key performance indicators, learning from their mistakes and their successes, defining specific areas of improvement for your campaigns.

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Google Ad Management

Google Search and Display Ads are a great way to gain quick traffic, leads and sales.

Google Ads is a little like the stock market. You must watch your campaigns at least every few days to make sure they are generating a good return.

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Marketing Automation

Keep your customers interested and guide them along the purchase journey.

In conjunction with our marketing strategies, we will create an automated email series of inspirational content to entice your customers.

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View more of our services

Success Stories

How we've helped tour & activity operators grow

Escapegoat Adventures Case Study

Day Tour Operator / Multi-Day Operator

Wicked Tours Case Study

Day Tour Operator

View more success stories

About TMA

We want to turn your Lookers into Bookers.

The Tourism Marketing Agency is an international digital tourism agency. We can help you tell your story. One that inspires and sparks the imagination, turning lookers… into bookers.

We do not have clients or customers, we have partners. And we want to build long-lasting relationships, helping operators through the many challenges of promoting a business online. We’ve found that honesty and strong communication as the backbone of this successful relationship.

More About Us

Tours and Activities Podcasts

Latest Tourism Marketing Advice from Tourpreneur and The Digital Tourism show

The Digital Tourism Show and Tourpreneur are a tourism and destination video and audio podcast advice series covering everything form social media, websites, video, and experiential marketing. Everything posted here has one aim: to help you increase booking rates, value, and revenue.

The Power of Consumer Generated Content to Boost your Bookings

Tourpreneur's own Chris Torres provides some insights into why you must implement this now to grow your bookings in future.

Why You Should Embrace AI, Not Be Frightened Of It

The good, the bad and the ugly of AI, Chris Torres advises on why he feels a lot of operators are missing the revenue opportunities it brings.

Chris’ Top 8 Strategies to Marketing to the Luxury Consumer

We asked the Tourpreneur community what marketing topics they would like to see us cover next; targeting high-wealth luxury consumers.

View more episodes

Also available on the following platforms

and many more...

Our Blog

Latest Tourism News, Advice, and Guides

With regular advice, news, and everything related to the tourism industry, our blog is a rich resource for anyone working in the tours and activities industry.

A person sits on the ground with their head resting on their knees, surrounded by suitcases, conveying a sense of fatigue or distress. A sign nearby reads: "Junior Account Manager required to join our team," perhaps hinting at the reason for their weariness.

/October 1, 2024/Marketing, Opinions

Hate to say I Told You So but… The Downturn in Travel Confirmed by GetYourGuide

Back in January 2024, I went on record saying that travel was heading for a downturn. At...

Blog

Two individuals in traditional attire hold red umbrellas while standing in front of an ancient, cracked structure made of brick, embodying the kind of dedication and passion we seek. Junior Account Manager required to join our team.

/September 27, 2024/Marketing, Opinions

The Art of Turning Lookers into Bookers: Mastering the Customer Journey

By mastering the journey—Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing—you can build long-lasting relationships

Blog

/September 25, 2024/Opinions

Three Things Some Marketing Agencies Won’t Tell You

There is often very little open discussions about using marketing agencies and many tour operators and suppliers...

Blog

View Our Blog

Free Marketing Advice

With the growth of wellness experiences, what do consumers want?

Download Free Tourism Marketing Reports, Documents & Guides

Our team here at Tourism Marketing Agency are always looking for ways to help educate and inform the tours and activity sector through meaningful content. On this page you can download all the reports and documents we have released, for free.