Email Marketing for Tourism

Email marketing is still as relevant today as it was when it first started. However, gone are the days of spammy, highly promotional emails. Now you must inspire, excite, and educate your target customers.

Our marketing email automation for multi-day tour companies, combined with our paid ad strategies, creates a powerful eco-system that can help persuade your prospects to take the plunge and make a purchase.

Making the most out of email marketing in the travel industry

Inspire them at each step of the purchase journey.

When it comes to multi-day tours and experiences, consumers can take weeks if not months of planning and procrastinating before they decide on a destination. This is why it is super important to keep providing your prospects with valuable, helpful content and information in the form of travel guides.

These guides should have a personal touch, written by humans (not robots) for humans. We recommend plain-text emails with a real person’s signature at the bottom as if that potential customer has been provided with personalised content specific to them. This helps create deep relationships with your business, building up trust along the way.

We will write, build, and implement an automated email marketing series that will help get that potential customer over the line.

Does email marketing work for day tours?

From experience, this form of email marketing is less effective for companies selling day tours or otherwise shorter experiences. This is because most day tours are booked on a whim, in destination, so they will not have the planning time required to read an email series.

For day tour companies, we can help you get the most out of your reviews, encouraging everyone who has a good time to leave you a glowing recommendation.

Watch Chris explain a customer purchase journey

Customer Purchase Journey

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Apply to join our waiting list

Are you looking for a dynamic and effective way to grow your tourism business? Well, look no further! We at the Tourism Marketing Agency believe in treating our clients as partners, and we’re committed to helping you achieve your digital marketing goals.

We have been inundated with enquires and clients so currently, we have a waiting list to join our family.

We want to make sure that we are a good fit for each other and can work together seamlessly. That’s why we encourage you to apply for an initial consultation and join our waiting list. Let’s work together to bring your business to new heights!