Email Marketing for Tourism

Email marketing is still as relevant today as it was when it first started. However, gone are the days of spammy, highly promotional emails. Now you must inspire, excite, and educate your target customers.

Our marketing email automation for multi-day tour companies, combined with our paid ad strategies, creates a powerful eco-system that can help persuade your prospects to take the plunge and make a purchase.

Making the most out of email marketing in the travel industry

Inspire them at each step of the purchase journey.

When it comes to multi-day tours and experiences, consumers can take weeks if not months of planning and procrastinating before they decide on a destination. This is why it is super important to keep providing your prospects with valuable, helpful content and information in the form of travel guides.

These guides should have a personal touch, written by humans (not robots) for humans. We recommend plain-text emails with a real person’s signature at the bottom as if that potential customer has been provided with personalised content specific to them. This helps create deep relationships with your business, building up trust along the way.

We will write, build, and implement an automated email marketing series that will help get that potential customer over the line.

Does email marketing work for day tours?

From experience, this form of email marketing is less effective for companies selling day tours or otherwise shorter experiences. This is because most day tours are booked on a whim, in destination, so they will not have the planning time required to read an email series.

For day tour companies, we can help you get the most out of your reviews, encouraging everyone who has a good time to leave you a glowing recommendation.

Watch Chris explain a customer purchase journey

Customer Purchase Journey

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Join the Tourism Marketing Agency

It is a simple but powerful idea that we don’t have clients – we have partners. We will make it our mission to help your company grow and flourish, reaching its full digital potential.

Fill out your details below to book a free consultation with our team. Let’s discuss how we help turn your lookers into bookers.