Pay per click (or PPC) is an advertising method used whereby advertisers are charged per click on targeted ads. This is a quick way of driving traffic to your website as you are effectively ‘buying’ visits rather than attracting them through SEO. A good way to think about it is; in terms of gaining site traffic, PPC is the 100m sprint, whereas SEO is more of a marathon.
Our PPC gurus will identify key search terms to target, and tailored PPC campaigns will be run, which will drive that increased traffic to your website. We’ll work closely with you to identify suitable budgets and strategies to implement throughout the campaigns, as well as next steps to really maximise the output from your investment.
PPC is a great way to gain quick traffic, but it has to be done correctly to maximise the opportunities and keep your costs down. If you’re not targeting the right keywords, you can end up paying a lot of money for little traffic; so leave it to us!