Creating your own hashtag for Instagram is just as important as the content itself.
Use multiple hashtags including a brand specific one. For example, one of my clients, Ace Adventures, uses #MyAceAdventure as it has a double meaning.
Tie this in with more generic tags like #whitewaterrafting or #travel for example.
Hashtags on Instagram, more than most other platforms, are vitally important as this is how users find content.
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Filming location: Loews Miami Beach Hotel, Miami, USA