The Experience Economy


DigiTourShow Daily #137

Chris Torres

Chris Torres

14 Jan 2018

The market has undergone some major shifts over the past couple of years and businesses can no longer differentiate themselves by service.

There is a distinct difference between a service and an experience. A service is done to you and an experience is done with you. An experience worries about how the customer feels.

For example, when I travel and stay at a hotel, for the most part, it caters for my needs. But I never leave thinking, do you know what… I want more of that.

However, when I saw the sunrise at the top of Mt Fuji, that was an experience I shall never forget.

By thinking along these lines, you can create something special. 

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Filming location: My Hoose, Glasgow, Scotland 

#digitourshow #Scotland

Chris Torres

Chris Torres

When driving online traffic to your site you want to make the most of every visitor that comes through the doors.
Chris Torres

Chris Torres

The idea of branding is nothing new but the way in which we manage our brands has changed drastically in the digital age.
Chris Torres

Chris Torres

It’s one of the most important decisions you’ll ever make – and it can make you stand out from the competition!

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