How I Grew A Successful Adventure Tour Business


DigiTourShow #205

Chris Torres

Chris Torres

14 Mar 2019

How I grew a successful adventure tour business - Digital Tourism Show #205

Neil Lapping is the owner and Chief Adventure Officer for Macs Adventure, which was founded in 2003. 

Neil has grown the business from a kitchen table to a market leading, multi-million pound adventure tour operator employing over 90 people. It quickly became one of the fastest growing adventure tour operators in the world, operating over 450 tours in over 35 countries and now boasts offices in the UK, US and Germany. 

During a Q&A discussion, lead by Chris Torres, Neil will share his story on how he grew the business, adapting to changes in the industry, how Brexit has affected his business and providing advice for others in the sector. Not to be missed!

Chris Torres

Chris Torres

DigiTourShow Daily #156

When it comes to ranking high on Google you will be told it is your meta descriptions, content and backlinks that are the main factors.
Chris Torres

Chris Torres

DigiTourShow Daily #087

From experience Keywords and terms that tourism businesses use within their PPC campaigns are often too generic or broad to really reach a precise audience.
Chris Torres

Chris Torres

DigiTourShow Daily #085

When it comes to driving your customers away from making a booking one of the main culprits is the checkout page.

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