How To Persuade People To Read Your Content


DigiTourShow Daily #130

Chris Torres

Chris Torres

7 Jan 2018

Creating great content is only one half of the battle you face. All you need to do now is get it in front of the right people.

By using Google’s Keyword Planner Tool, you can discover terms that your customers are searching for and add this to your blog titles and content.

Organic SEO can take time so use PPC to link to your content using the same phrases so you appear near the top of search results.

Use paid ads on social to boost your content to the right demographic but experiment by posting the blog on Facebook and not a simple summary and link to your site. You may find you have increased engagement.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Although this principle is as old as human behaviour it becomes even more important to harness it with regard to online business.
Chris Torres

Chris Torres

When it comes to content marketing, many places focus on the written word and its purpose in a blog, ad or post.
Chris Torres

Chris Torres

What I’m making here has never been attempted for the tour and activity sector — at least not to this scale. I’m writing Lookers to Bookers to help tour operators grow their businesses even further and to open their eyes to the potential they have in front of them.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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