How To Persuade People To Read Your Content


DigiTourShow Daily #130

Chris Torres

Chris Torres

7 Jan 2018

Creating great content is only one half of the battle you face. All you need to do now is get it in front of the right people.

By using Google’s Keyword Planner Tool, you can discover terms that your customers are searching for and add this to your blog titles and content.

Organic SEO can take time so use PPC to link to your content using the same phrases so you appear near the top of search results.

Use paid ads on social to boost your content to the right demographic but experiment by posting the blog on Facebook and not a simple summary and link to your site. You may find you have increased engagement.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

We’ve all heard “Content Marketing” can do wonders for your businesses – but what does that really mean?
Chris Torres

Chris Torres

Since the roll out of the latest mobile search friendly google search algorithm back in April, some businesses have reported changes in rankings.
Chris Torres

Chris Torres

Here, in a series of blogs and articles, Chris shares his tried and tested views on the anatomy of successful tourism websites.

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