The Importance of Legacy Content In Sales


DigiTourShow Daily #186

Chris Torres

Chris Torres

4 Mar 2018

My business builds a lot of websites for tourism businesses and more often than not, when content is copied across to a new system it is tempting to delete old posts that you feel are no longer relevant.

Don’t!

Look at your Google Analytics as you may find these old pages are still bringing in a lot of traffic, but more importantly, they could be generating you sales.

In episode 181 I made the point that customers can take as much as 90 days to make a purchase. Well, one of our Facebook group members, Peter Syme, commented how old content enticed customers up to 4 years later.

A 4-year lead time!

This highlights the power of content so be careful before you wield the knife and delete it.

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

Brilliant branding and the ability to change with the times are two prerequisites to being successful in business
Chris Torres

Chris Torres

It’s one of the most important decisions you’ll ever make – and it can make you stand out from the competition!
Chris Torres

Chris Torres

Here are some of the biggest digital trends in the tourism industry and what they could mean for you.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris