OTA or Local


DigiTourShow Daily #006

Chris Torres

Chris Torres

5 Sep 2017

Whist Online Travel Agencies (OTA’s) are very important, we are seeing a shift back to more localised marketing. 

OTA’s provide a large database of users that could potentially see your product so I would always recommend utilising them but there lies the problem. OTA’s can’t promote every tour from the many they have on their site so the chances of someone finding your tour can be slim.

The user would need to be very specific and even then you may have many of your competitor’s products on their so you would be competing on price from the get go before they can read or view how awesome your product is.

By having your own website and a marketing strategy that is specifically tailored to your products, destination and one that tells a story and sells your experience, you are far more likely to be found and persuade the user to make a purchase.

Filming location: Rest and be thankful, Argyll, Scotland

#digitourshow #scotland

@argyllandbute

Chris Torres

Chris Torres

Every individual element of web design is important in relation to your whole website composition.
Chris Torres

Chris Torres

This is TMA’s easy-to-follow guide to getting the most out of your Facebook advertising strategy.
Chris Torres

Chris Torres

Increasing your conversion rate can be a daunting part of your marketing strategy – however it doesn’t need to be.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris