Pay Per Click Advertising in Tourism, Part 3


DigiTourShow Daily #089

Chris Torres

Chris Torres

27 Nov 2017

Unfortunately, you are in what is arguably the most competitive industry for PPC.

Your competitors are often trying to target a very similar audience as you. It is vitally important to research and track your competitor’s PPC ads and overall online marketing strategy as this will help you in many ways.

For example, it can even highlight the weak points in your own campaign and adjust accordingly. What keywords are they using and how good is their landing page?

The information is available. Use it to rise above them.

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Chris Torres

Chris Torres

Here’s Chris’s second instalment of his biggest SEO tips for this year.
Chris Torres

Chris Torres

At its simplest — and it’s rarely simple — marketing is an attempt to grab and hold on to your desired customers’ attention.
Chris Torres

Chris Torres

As in most situations, your voice in business doesn’t so much come down to what you are saying, but rather how you are saying it.

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