Pay Per Click Advertising in Tourism, Part 3


DigiTourShow Daily #089

Chris Torres

Chris Torres

27 Nov 2017

Unfortunately, you are in what is arguably the most competitive industry for PPC.

Your competitors are often trying to target a very similar audience as you. It is vitally important to research and track your competitor’s PPC ads and overall online marketing strategy as this will help you in many ways.

For example, it can even highlight the weak points in your own campaign and adjust accordingly. What keywords are they using and how good is their landing page?

The information is available. Use it to rise above them.

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Chris Torres

Chris Torres

In a world which is becoming more and more device-driven, Digital Marketing is increasingly being considered a high priority by businesses.
Chris Torres

Chris Torres

When you bid for a keyword with Google you may think that all of the hard work is done but this is just the beginning...
Chris Torres

Chris Torres

As one of the most competitive markets in the World, the tourism industry constantly brings new challenges, but also new opportunities.

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