Pay Per Click Advertising in Tourism, Part 3


DigiTourShow Daily #089

Chris Torres

Chris Torres

27 Nov 2017

Unfortunately, you are in what is arguably the most competitive industry for PPC.

Your competitors are often trying to target a very similar audience as you. It is vitally important to research and track your competitor’s PPC ads and overall online marketing strategy as this will help you in many ways.

For example, it can even highlight the weak points in your own campaign and adjust accordingly. What keywords are they using and how good is their landing page?

The information is available. Use it to rise above them.

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Chris Torres

Chris Torres

New venue due to the increased momentum of the Glasgow Chapter of Travel Massive, but they were also no doubt down to the reputation and prestige of our guest speakers: Alex Bainbridge and Peter Syme.
Chris Torres

Chris Torres

With the rise of the smartphone and tablet there has been a huge increase in exactly what we can do with these devices.
Chris Torres

Chris Torres

Direct mailing can work together to complement your digital marketing strategy in order to boost your reach.

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