Don’t jump on different ideas and experiment too often.
Instead you should create and implement a plan from beginning to end for a full 12 months as this allows you to measure how successful your strategy is.
Too many businesses give up on a strategy after 2-3 months because they are not getting instant results. It usually takes much longer, and much more hard work, for it to really take effect.
Stay strong, stay the course and eventually your hard work will pay off.
Filming location: Crowne Plaza Hotel, Glasgow