If you insist on creating blogs yourself then one rule you must follow is to create a blog calendar.
This will help show who is responsible, what the content is about and when it should be published.
Planning the content of your blog prevents the stress of having to come up with a fresh idea immediately.
It also helps you to focus on your marketing strategy from a wider perspective.
Download our sample blogging calendar
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Filming location: Filming location: Tourism Marketing Agency, Glasgow Scotland