The Experience Economy - DigiTourShow Daily #137
The market has undergone some major shifts over the past couple of years and businesses can no longer differentiate themselves by service.
There is a distinct difference between a service and an experience. A service is done to you and an experience is done with you. An experience worries about how the customer feels.
For example, when I travel and stay at a hotel, for the most part, it caters for my needs. But I never leave thinking, do you know what… I want more of that.
However, when I saw the sunrise at the top of Mt Fuji, that was an experience I shall never forget.
By thinking along these lines, you can create something special.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: My Hoose, Glasgow, Scotland
#digitourshow #Scotland
Wish more free advice?
Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates
Sign up below:
-
Written by:
Chris Torres
- Posted on: 14 January, 2018
- Tags: