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How to Market to Dissatisfied Customers

How to Market to Dissatisfied Customers – DigiTourShow Daily #152

When it comes to marketing, most businesses tend to forget to market to dissatisfied customers. And I don’t mean your own. I mean your competitors dissatisfied customers.

Using social tools like HootSuite you can set up alerts to notify you when someone leaves a negative comment about a competitor on social. If you have the time, go through TripAdvisor too

If I was you, I would contact these people and offer your similar product at half price, or if you can, for free. If you can show that competitors dissatisfied customer a better experience, guess what… they will remember what you did and you now have a strong chance of a repeat customer.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

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