Synden Grieve works for Expedia as a Market Manager looking after Glasgow. Previously she worked for Scottish Enterprise working on a number of tourism projects and leading on the Edinburgh Tourism Action Group’s technology and digital programme for tourism businesses. She is passionate about tourism and about helping Scottish tourism businesses to become the best they can be.
Synden will be discussing the key accommodation trends for Glasgow. This will include looking at 2019’s key trends and what we saw throughout the year as well as having a forward look at what we expect to see for 2020 for Glasgow. Synden will also discuss trends for online customer behaviour including the importance of reviews and visual content.