A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial instability.

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a US outbound and domestic perspective have slowed.

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What does this mean for marketing?

There is often very little open discussions about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency.

Although an opinion, it is an educated guess to help you better understand what may be around the corner for tours and activities.

Threads, Meta’s answer to Twitter, launched the other week and the initial reaction to this has been mixed.

I asked the Tourpreneur community what marketing topics they would like to see me cover and targeting luxury consumers was high on the list.

The single most important step towards taking your marketing efforts to the next level is deciding that you actually want to do it.