There is often very little open discussions about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency.

Although an opinion, it is an educated guess to help you better understand what may be around the corner for tours and activities.

Threads, Meta’s answer to Twitter, launched the other week and the initial reaction to this has been mixed.

I asked the Tourpreneur community what marketing topics they would like to see me cover and targeting luxury consumers was high on the list.

The single most important step towards taking your marketing efforts to the next level is deciding that you actually want to do it.

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector

Touriosity was born out of wanting to help operators recover. I gave them a platform that we could help market without large fees.

ALL tour operators should provide a self-guided option of their products, be you a day tour or multi-day operator.

This will get you not only used to recording video, but also allow you to test how your audience on your social platforms engage with it.

Create your own crystal ball... a 2-year cash-flow predictor that allows you to see how your business will look like over the next 2 years.