Reach Millennials In Tourism – DigiTourShow Daily #036
Millennials grew up with technology and have never known a world without them so any marketing you do should be where they hang out.
Facebook, Instagram, Snapchat… these are the channels you should be targeting. They live on their smartphones so make sure you optimise your websites and content for these devices.
They are also heavily influenced by their peers. Can you find a millennial influential travel blogger who could help promote your products?
Millennials also react well to stories and humour. I am not saying you should pretend to be Billy Connolly but a little humour goes a long way to making you stand out.
By 2030 Millennials will outnumber Baby Boomers by 22 million in the US alone so ignore them at your peril.
Filming location: Dalhousie Castle, Edinburgh, Scotland
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.