SEO and Content for Tourism

We get it… Search Engine Optimisation (SEO) may not be a sexy topic, and you may have had a bad experience with SEO in the past, but the potential benefits from implementing solid, white-hate SEO practices are too good to ignore as everyone searches for their next travel experience online!

What is Search Engine Optimisation?

Put simply, modern SEO done well involves providing valuable content that answers questions your potential customers have about your specific tourism niche. The better your answers to these questions, the more Google will see you as a valuable resource of information. This is how Google ranks some websites higher than others. Today, the majority of SEO is intrinsically linked to writing good content, and you will rank better in search results the more effort you put into this.

Don’t get sucked into ‘ongoing SEO optimisation’

Allow us to dispel a myth with SEO.

Long gone are the days when you optimised your website on a monthly basis, adding more and more keywords to pages and trying to ‘trick’ Google into ranking you higher. And don’t get us started with backlinking and the often disingenuous practices that go on there.

Let us be clear: many of these techniques will do more harm than good!

Once your website content has been optimised, with relevant keywords added to specific pages only, you do not need to continue to optimise this on a monthly basis but only as and when required if rankings drastically change.

Once the content has been optimised, you should turn your focus on creating new content that is also optimised and answers your customers’ questions. It should also inspire them through travel guides and blogs that we will write on your behalf.

When it comes to backlinking, you’re only looking for links on high-ranking, reputable websites, and the links should be as natural as possible. NO MORE PAID LINKS. You achieve this by creating good, sharable content that other websites want to talk about and send their traffic to.

Join our Family

Join the Tourism Marketing Agency

It is a simple but powerful idea that we don’t have clients – we have partners. We will make it our mission to help your company grow and flourish, reaching its full digital potential.

Fill out your details below to book a free consultation with our team. Let’s discuss how we help turn your lookers into bookers.