Your website is a chance to showcase your products and services to a global audience, engage your current customers and attract new ones.
That’s why updating your website should be a major part of your digital marketing strategy.
There are many reasons you should consider updating your website – and you can read the most important 8 below.
Your website hasn’t been updated for 3 years or more
Technology moves so fast nowadays, and if you haven’t updated your website for over 3 years – it’s going to need an update. Ever-changing consumer trends and search engine algorithms will have passed you by – and you’re almost certainly missing out on potential customers.
Your competitor’s website is better than yours
First impressions really do matter! If your competitor’s website is more aesthetically pleasing, faster and more efficient than yours, the chances are you’ll lose out on potential new customers – and possibly lose some of your existing customers, too.
Your website isn’t easy to find
Search Engine Optimisation (SEO) is essential for making sure your website is found easily. When potential customers can easily find your website your chances of increasing your sales increase exponentially.
Your website is unresponsive
If your website doesn’t load in three seconds – you’ll instantly lose 50% of the potential customers who were trying to browse your website, and each additional second sees another 7% slip away. It’s a lot less expensive to update your website than lose all those potential sales.
Your website doesn’t adjust to mobile
The use of smartphones and tablets is constantly increasing, and a high percentage of people browse and buy via their mobile devices. If your website isn’t responsive enough or user-friendly enough easy to make browsing it on mobile devices easy – you’re missing out on a huge chunk of the current consumer market.
Your site can only perform on one platform
Your website needs to work on all platforms including Google Chrome, Mozilla Firefox and Safari. Constantly check your website is compatible and update it when it’s not.
The content is not up to date
When copy is old or no longer current – the chance to engage customers has gone. Post current and engaging blogs on a regular basis.
Your social media doesn’t engage
Engaging your social-media communities is paramount in the current consumer climate, and all your social-media sites and web-pages should be linked to allow customers to easily find what you want them to.
If you think your business would benefit from a new website, the Tourism Marketing Company will be happy to design and create a website for you that incorporates all the latest cutting-edge technology.
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.