A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial instability.

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a US outbound and domestic perspective have slowed.

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What does this mean for marketing?

It's not just about making a sale; it's about recognising potential opportunities to enhance the customer experience and, in turn, boost your sales.

Designing the perfect tour page is crucial for tour operators. It's the bridge between a visitor's interest and their decision to book.

Drawing from years of developing bespoke websites and working with both major and minor tour operators, I've distilled the essence of an effective homepage.

There is often very little open discussions about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency.

Although an opinion, it is an educated guess to help you better understand what may be around the corner for tours and activities.