Email Marketing in Tourism, Part 2


DigiTourShow Daily #083

Chris Torres

Chris Torres

21 Nov 2017

If you wish to increase your open rates, create a punchy, attention grabbing subject line.

Subject lines must be no longer than 78 characters so that it is shown in its entirety on most software and devices.

If you wish your email to get to your customer in the first place, do not use all capital letters and words like ‘special offer’ as spam filters may stop this from going through.

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Chris Torres

Chris Torres

Which? says that a no-deal result could cause significant disruption, increasing costs and stopping people from travelling within the EU and possibly even beyond the EU.
Chris Torres

Chris Torres

At its simplest — and it’s rarely simple — marketing is an attempt to grab and hold on to your desired customers’ attention.
Chris Torres

Chris Torres

It’s an age old saying that the website of a business is its hardest worker, as it interacts with more customers than any employee.

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