Marketing Budget Spend


DigiTourShow Daily #077

Chris Torres

Chris Torres

15 Nov 2017

Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget.

Well, I always say if budget allows, spend as much as you can as long as the returns are good. However as a rule, even in my own business, I keep to a minimum 7% rule.

7% of your turnover should go directly into marketing to help generate even more sales. By using a set percentage, you can adjust to busy and slow periods as well as being able to project future cash flow.

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Filming location: Filming location: Tourism Marketing Agency, Glasgow Scotland

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Chris Torres

Chris Torres

The travel and tourism market is saturated with advertisements from all different companies, and you want yours to stand out.
Chris Torres

Chris Torres

More and more people check out products from their computers, tablets and mobile phones before thinking of making a purchase.
Chris Torres

Chris Torres

In the age of digital marketing, e-mail marketing has thrived. It is relatively easy to collect an email database and market to these people.

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