Use Instagram Stories for Tourism Marketing


DigiTourShow Daily #185

Chris Torres

Chris Torres

3 Mar 2018

If you have watched a few of my shows you know that I make a point that content should be story driven.

This is why Instagram Stories, and its Facebook counterpart, are great ways to tell your story.

These are more spontaneous and ‘in the moment’ stories that should be about your business, staff and customers time during that given day, showing the journey they take.

It is also good to mix in behind the scenes of your staff and guides so the viewer can see the bigger picture.

Get everyone of your staff armed with phones to take photos and videos to build up your stories each day, and you will find you will quickly build up a large bank of content.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Chris Torres

Chris Torres

As in most situations, your voice in business doesn’t so much come down to what you are saying, but rather how you are saying it.
Chris Torres

Chris Torres

The idea of branding is nothing new but the way in which we manage our brands has changed drastically in the digital age.
Admin

Admin

Submission date: 18th November

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