The Weakest Link


DigiTourShow Daily #100

Chris Torres

Chris Torres

8 Dec 2017

Your customer can interact with your brand in many ways so your customer experience is only as good as your weakest link.

From the person responding to social media to your driver, tour guide or hotel receptionist, every interaction defines the customers’ expectations. 

Each person in each area must be well prepared and engage the customer in a meaningful way.

Your business can come across as both terrible and great in a customer’s mind when reading reviews. This is usually down to a singular failing in the customer experience.

A failure at any level could mean the difference between a 2-star or 5-star review.

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Chris Torres

Chris Torres

As a tourism provider, whether travel agent, tour operator or local guide, reputation is one of the most important aspects of the business.
Chris Torres

Chris Torres

Web presence is paramount to attracting new customers - but it is has to be done right!
Chris Torres

Chris Torres

Google is a service like any other and as a result they want to keep their customers happy with the websites they recommend.

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