Which is best? HTML or Plain Email Newsletters


DigiTourShow Daily #133

Chris Torres

Chris Torres

10 Jan 2018

When it comes to sending out your customers an email newsletter what should you send them? A highly-designed HTML newsletter or a simple plain text one?

Studies show that you increase open and click though rates by sending a plain text newsletter instead. A HTML newsletter can lower the open rate by as much as 25%.

When using plain text emailers, make them tell a story and not an obvious promotion for your products. This should be a story not found on your website but unique content.

They should contain no more than one image and have an email signature as if it has come directly form a person rather than a cold newsletter.

This helps add personality to your band.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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