Which is best? HTML or Plain Email Newsletters


DigiTourShow Daily #133

Chris Torres

Chris Torres

10 Jan 2018

When it comes to sending out your customers an email newsletter what should you send them? A highly-designed HTML newsletter or a simple plain text one?

Studies show that you increase open and click though rates by sending a plain text newsletter instead. A HTML newsletter can lower the open rate by as much as 25%.

When using plain text emailers, make them tell a story and not an obvious promotion for your products. This should be a story not found on your website but unique content.

They should contain no more than one image and have an email signature as if it has come directly form a person rather than a cold newsletter.

This helps add personality to your band.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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Chris Torres

Chris Torres

Every year, perhaps even every month, new trends or a change to search engine optimisation practice (SEO) is discussed. 
Chris Torres

Chris Torres

Digital marketing is a popular and competitive industry and, here at the Tourism Marketing Agency, we consider we’re always on the cutting-edge of it.
Chris Torres

Chris Torres

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.

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