When to Choose a Mobile App or Responsive Website – DigiTourShow Daily #132
Quite often I get asked if a business should develop an app to sell its products or go down the responsive website route.
When it comes to people buying your tours and activities or hotel products then I would always advise a responsive site is the way to go. By making someone find your app and then downloading it, you are putting up a barrier within their buying process.
Apps are great when they are used to enhance a user experience like a virtual tour guide when on a bus tour or a way to order room service or book a table at your hotel’s restaurant.
Each medium has its place in tourism so just make sure you are using them correctly.
Receive more tourism advice at: https://tourismmarketing.agency
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Tourism Marketing Agency, Glasgow, Scotland
#digitourshow #Scotland
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.
