Which is best? HTML or Plain Email Newsletters - DigiTourShow Daily #133​​​​​​​

When it comes to sending out your customers an email newsletter what should you send them? A highly-designed HTML newsletter or a simple plain text one?

Studies show that you increase open and click though rates by sending a plain text newsletter instead. A HTML newsletter can lower the open rate by as much as 25%.

When using plain text emailers, make them tell a story and not an obvious promotion for your products. This should be a story not found on your website but unique content.

They should contain no more than one image and have an email signature as if it has come directly form a person rather than a cold newsletter.

This helps add personality to your band.

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland


Wish more free advice?

Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates

Sign up below: