Facebook Ads Marketing Workshop Glasgow

Kick off 2020 with Chris Torres, author and tourism marketing expert, for a hands-on workshop about building up brand awareness, generating leads, and closing sales using Facebook Ads on the 17th January 2020.

Chris is the owner of the Tourism Marketing Agency and author of ‘How to Turn your Online Lookers into Bookers’ and he will be delivering a workshop on how tourism businesses can effectively build their brands and sales funnels using Facebook Ads.

This 3 hour course will explain the methods and tools that he helps teach other tourism businesses from all over the globe, showing examples and cover the following key tourism marketing topics:

  • Finding your target audience – Without researching your market, customers, and competitors, you are effectively promoting your business blind. Let data drive your decisions.
  • Using the power of Facebook’s Pixel – Chris will explain how you can use Facebook’s pixel to better target your audience.
  • Creating an effective Facebook Ad Funnel – Chris will provide you with a Facebook Ad funnel that enables you to build up lots of highly targeted potential customers.

Each workshop includes the following complimentary features:

  • 3 hour workshop with industry expert Chris Torres
  • Buffet Lunch
  • Teas and coffees
  • Water
  • Soft drinks

As a bonus, you will receive…

  • A copy of Chris’ book in digital format
  • A link to video workshops and materials you can use to further grow your business
  • Chance to win a 1 hour follow-up consultation call with Chris (worth £250 – for early bird ticket holders only)

Book your seat today, using the form below, for the special price of only £49 per person before the 31st October. After this date the price will increase to £99 per person.

Venue: Radisson Red Glasgow – 25 Tunnel St, Finnieston Quay, Glasgow G3 8HL

  • Time: 12noon – 3pm
  • Price: £49 per person (price will increase to £99pp on the 1st November).


The world of marketing can often be a black hole. There are so many moving parts that can easily overwhelm you if you let it. This is where TMA truly excels. They removed the ‘guesswork’ and provided me with a clear and detailed work plan for the upcoming year. I would strongly recommend everyone to consider TMA to assist them with their marketing strategy.

– Michael Harris, Gray Line Washington DC

Chris and his team at TMA have the ability to execute marketing strategies that are unlike anything I’ve seen in the tour & activity industry. He and his team don’t just hit the bullseye, they blow it to pieces… again and again.

– Matthew Newton, Director of Marketing at PeekPro

Required reading for tour operators wishing to take more responsibility for marketing and distribution issues rather than leaving it to their reseller channel. That should be all operators!

– Rod Cuthbert

The best Christmas gift I could have given to myself and my company. I been dreaming of this book since I started my own cultural tourism startup in small less known city of Puerto Rico, Ponce. So excited to apply so many of the ideas and tools provided in this book. Can’t wait for the results in 2020. Thank you, muchas gracias Chris!!

– Melina Aguilar

Whether you are just starting on your digital marketing journey, or you are far along on your adventure, use Lookers Into Bookers as a guide to strategy and prioritisation, as a hands-on practical resource, as a checklist of best practices, but also as a companion on your never-ending path through the digital change that lies ahead.

– Douglas Quinby, Co-founder & CEO, Arival

I was one of the first to pre-order the book as i knew it would be invaluable after following Chris’ tips and advice from his channel… and as i assumed i was on for a real treat. The book is an a to z on how to stand out and as the title says…turn lookers in bookers. Highly recommended.

– Giacomo Muscat

Since i joined the tourism industry, Chris has been the go to guy for me. He always has his finger on the pulse and thinks one step ahead of everyone else when it comes to reacting to the latest industry developments. I’ve found his advice to be invaluable on several occasions.

– Russel Astle-Coates, Director of Business Development at TourismTiger

Amazing book! As a small tour company that is just in the beginning of its road to success we found this book a major guide on our path! Clearly written and right to the point. Advice to other readers: don’t miss even a single letter from this book!

– Akmal Said

Chris is the first person I call upon with any tour marketing challenges. This book is a must read.

– Alex Bainbridge, CEO & founder – TourCMS, Autoura, DestinationCTO

Chris is an amazing resource. As a very small tour company, I was amazed by his honesty, openness, and immediate support of my requests. This is a gem of a human. . . a rare find.

– Justin Legge, Tour Director at Redwood Adventures and Elk Meadow Cabins

This is a book of pure gold! I wish I had found it before I set up my company, but I’m still learning SO MUCH! I’m taking it page by page, and implementing everything. No matter how established your company is, read this book!

– Sara Freelandfreelandhikingco.com.au

I am a huge admirer of Chris Torres and his Digital Tourism Show video series. The man gives away so much knowledge around increasing revenue for free… If I watched one of his videos I could have saved myself $400!

– Shane Whaley, Former Regional Director of Get Your Guide and Producer & Host of Tourpreneur.

“Lookers into Bookers” helped us hone in our website tweaks and where to focus social media. It’s a very helpful tool in our marketing.

– Keith Swensonstonehorsemongolia.com

Lookers to Bookers is one of those books that I keep on my bookshelf and pull it down anytime I have a question. It’s an incredibly useful resource you can keep coming back to and it won’t let you down!

– Jason Garcia

TMA have been instrumental in helping us grow the Gray Line Iceland brand. The extra bookings and revenue we have received from their marketing efforts have been nothing short of remarkable.

– Hrafnkell Konráðsson, E-commerce Manager at Gray Line Iceland

There are 2 groups on Facebook that are keeping me informed about what is going on in the industry, and one of them is created by Chris. Every time we talk to Chris there is a moment of inspiration and a great brainstorming session. Happy to know a person who is an expert in this sector and will definitely keep following for advice and an exchange of ideas.

– Cavid Nadirov, Co Founder of GetGuided

I have been following Chris for quite some time now and find his advice witty and down to earth… And super useful!

– Laura Sanvito

This book is very helpful in understanding how to use social media, clear instructions, easy to understand, good concept, fun to work with.

– Michaela Muhrsalzburg-experience.at

Thank you for all the great things you have been sharing on your Digital Tourism Show group. Your ideas and insights have inspired improvements for 2019 that will help many of our partners. They wouldn’t have been the same without your input.

– Vangelis Andrikopoulos, Sigodu

Having worked with TMA for the last 6 months, I can confidently say there really is no other company that compares to their understanding of the tourism industry. A 36. 7% increase in revenue from my previous year, and a 328% return from my Adwords spend says it all.

– Dylan David, Owner at Dylan’s Tours

Lookers into Bookers has been very useful in working with our local website designers as it focuses on tourism product marketing and our strategy towards maximising direct online sales.

– Mike Gebbiewrevolutionexpress.com

Having worked with Chris on a number of projects over the years, and having the pleasure of hearing him speak at various events, there is no doubt he knows his stuff! If you need to get your tourism brand moving in the market Chris is definitely the guy to assist you.

– Will Plummer, Trust My Travel

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

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