Never Buy A Mailing List

Never Buy A Mailing List – DigiTourShow Daily #149

This should go without saying but I have come across far too many businesses who are proud to have a mailing list of thousands but they are worth nothing as they paid and agency for those lists.

Let me be blunt, never ever purchase a list, or build a list for that matter, of potential ‘customers’ who have never opted in or never even heard of your brand.

You are wasting your time and money trying to market to these people when you could be focusing your efforts in building up real relations that will have a better chance of converting.

Not only that, you are breaking data protection laws and could be heavily fined in the process. Receive more tourism advice at: https://tourismmarketing.agency

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Tourism Marketing Agency, Glasgow, Scotland


Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

Related Posts