Pay Per Click Advertising in Tourism, Part 1 – DigiTourShow Daily #087
From experience Keywords and terms that tourism businesses use within their PPC campaigns are often too generic or broad to really reach a precise audience.
You need to achieve a more targeted keyword approach that uncovers better keywords to use in your ads.
Long-tail keywords are full phrases rather than one or two words. For example, instead of “cheap flights,” you should use “cheap flights to Portugal”. Long-tail keywords tend to be more focused and more relevant to what your target customer is looking for.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Loews Miami Beach Hotel, Miami, US
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.