Never assume your customers know who you are, what you do or what you offer when they arrive on your website.

Marketing that you can’t measure is pointless.

What should be an obvious is often overlooked.

We have all come across them. Tourism based websites that feature an abundance of ads from other companies.

When it comes to your website, it must be completely customer focused.

If you don’t have a blog on your website then you are losing out massively on potential customers.

You may have noticed that when you search on Google you now see more of a description than you did before.

A USP is a way of communicating how your product is marketed.

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

Whatever form of marketing you do, one aspect all businesses must build is a referral programme.