In the travel industry, like most others, there are trends and fashions that influence customers. Some things come into vogue and others go out, to make the most of every customer you need to keep ahead of these to provide them with what they’re looking for.
To do this you can employ a number of techniques to be the best site on the market and attract the attention of even more customers.
Promote Your USP
The first thing to do is to ensure and publicise the unique elements of your tours as these are the best ways to sell your tours. People will be looking for the holiday of a lifetime and you should be showing them that your tours will make those special memories.
It's All About Experiences
The type of travel that customers want is different now, they don’t want the traditional tourist experience as they’d rather see the grass roots version of the country that there is. They also want to change their experience to suit their tastes, so the more options you can give them the better.
We’re also seeing an emergence of adventure based and specialised holidays, with activities as well as tours. This offers the potential buyer a snapshot of fun and excitement, which can help them decide to book with your company.
The Luxury Market
The luxury market is stable, as there are always those who want to spend more for the best experience. You should cater to this market by offering a few higher end choices mixed in with other budget ranges.
Making sure that your website is mobile optimised will allow more users to access your website on the go. Use blogs and social media to interact with your customers and place polls to find out what they’re looking for. Keeping ahead of current events in the market will allow you to determine where they’ll want to go and why.
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Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.