fbpx

Which is best? HTML or Plain Email Newsletters

Which is best? HTML or Plain Email Newsletters – DigiTourShow Daily #133​​​​​​​
 

When it comes to sending out your customers an email newsletter what should you send them? A highly-designed HTML newsletter or a simple plain text one?

Studies show that you increase open and click though rates by sending a plain text newsletter instead. A HTML newsletter can lower the open rate by as much as 25%.

When using plain text emailers, make them tell a story and not an obvious promotion for your products. This should be a story not found on your website but unique content.

They should contain no more than one image and have an email signature as if it has come directly form a person rather than a cold newsletter.

This helps add personality to your band.

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

Related Posts