TripAdvisor customers received an email saying that, and I quote, “We’re excited to announce TripAdvisor Sponsored Placements on our Things To Do Pages."
In the world of digital marketing, one aspect that seems to be forgotten, or left as an afterthought, is a good old fashioned phone call. How important are calls in today’s digital landscape?
Scotland is one of the most popular holiday destinations for French tourists at the moment. And France is actually the third most important market for the Scottish tourism industry.
I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.