Throughout my career, I have come across some crazy requests from my own customers and for me, the top one is when they do not wish to speak to customers.

Not everyone who lands on your site will purchase straight away. In fact, it can take as much as 90 days for someone to make a purchase decision.

If all your marketing is about trying to get the sale, it will fail.

We all know that YouTube is the best place to publish video not only for brand exposure, but if you contain your website in the description, it is great for backlinks to.

Did you know you can set up ads to target upcoming birthdays?

Email Marketing is often used as a ‘Hit and Run’ medium. This approach reduces your click through rates and increases your unsubscribes.

When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.

Did you know that your Google Ad has a quality score? You would be surprised at how many people don’t know this.

No matter how hard you try, some people are going to unsubscribe from your mailing list. If they do, be ready to ask them for feedback.

When it comes to managing social media, have a plan set out ahead of time.