Pay Per Click Advertising in Tourism, Part 2


DigiTourShow Daily #088

Chris Torres

Chris Torres

26 Nov 2017

What people search for in Summer is different to what they search for in Winter. You need to adjust your PPC keywords accordingly because you don’t want to deal with a low-performing summer campaign in winter. All you are doing is wasting money.

PPC should also be adjusted for mobile devices. People search on these differently. Searches tend to be shorter and more specific.

Keep monitoring your PPC campaigns and change to suit the needs of the customer.

Join our Facebook group for exclusive content: https://goo.gl/wJSiBc

Filming location: Biscayne Bay Boat Tour, Miami, USA

#digitourshow #USA

@GrayLineMiami

Chris Torres

Chris Torres

Digital marketing is a popular and competitive industry and, here at the Tourism Marketing Agency, we consider we’re always on the cutting-edge of it.
Chris Torres

Chris Torres

Many will relate to the thrill, or perhaps nerves, that go along with visiting a new place or using a new travel company.
Chris Torres

Chris Torres

Here, in a series of blogs and articles, Chris shares his tried and tested views on the anatomy of successful tourism websites.

Let's start your journey

Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

Book your consultation with Chris or check out our success stories.

 

Success Stories               Speak with Chris