Pay Per Click Advertising in Tourism, Part 2


DigiTourShow Daily #088

Chris Torres

Chris Torres

26 Nov 2017

What people search for in Summer is different to what they search for in Winter. You need to adjust your PPC keywords accordingly because you don’t want to deal with a low-performing summer campaign in winter. All you are doing is wasting money.

PPC should also be adjusted for mobile devices. People search on these differently. Searches tend to be shorter and more specific.

Keep monitoring your PPC campaigns and change to suit the needs of the customer.

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Peter Wright

Peter Wright

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.
Chris Torres

Chris Torres

What sort of video content is going to grab your viewer’s attention and keep them hooked?
Chris Torres

Chris Torres

Some of the biggest mistakes can be easily made and these can have catastrophic effects on your business.

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