Pay Per Click Advertising in Tourism, Part 2


DigiTourShow Daily #088

Chris Torres

Chris Torres

26 Nov 2017

What people search for in Summer is different to what they search for in Winter. You need to adjust your PPC keywords accordingly because you don’t want to deal with a low-performing summer campaign in winter. All you are doing is wasting money.

PPC should also be adjusted for mobile devices. People search on these differently. Searches tend to be shorter and more specific.

Keep monitoring your PPC campaigns and change to suit the needs of the customer.

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Chris Torres

Chris Torres

When Facebook first launched in 2004 no one could have predicted the effect that it would have on the public.
Chris Torres

Chris Torres

Personal branding is all about growing your brand in tandem with your own skills and confidence.
Chris Torres

Chris Torres

Many businesses place their focus on having a beautifully designed website however many forget to ensure the effectiveness of their website.

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