Pay Per Click Advertising in Tourism, Part 2


DigiTourShow Daily #088

Chris Torres

Chris Torres

26 Nov 2017

What people search for in Summer is different to what they search for in Winter. You need to adjust your PPC keywords accordingly because you don’t want to deal with a low-performing summer campaign in winter. All you are doing is wasting money.

PPC should also be adjusted for mobile devices. People search on these differently. Searches tend to be shorter and more specific.

Keep monitoring your PPC campaigns and change to suit the needs of the customer.

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Chris Torres

Chris Torres

Chris Torres continues his advice on how to create a full brand experience from first click to journey's end.
Chris Torres

Chris Torres

It’s always good to ask how much experience the company has.
Chris Torres

Chris Torres

The travel and tourism market is saturated with advertisements from all different companies, and you want yours to stand out.

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