Have A Plan For Social Marketing - DigiTourShow Daily #173

When it comes to managing social media, have a plan set out ahead of time.

Concentrate on one platform rather than five all at one time. Choose the platform where your target audience most frequents.

And don’t worry about content being perfect. If it encourages user interaction, keep doing what you are doing.

Be consistent. Post content at the same time each day or week you post. Add an hour a day to your daily schedules and don’t deviate.

This will stop you spending your life on social as you also have a business to run.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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