As tablets and smart-phones are increasingly being used to browse the internet, it is of paramount importance to have a website that functions perfectly across multiple-platforms – if you want to rank highly on Google!
When it comes to SERPs (Search Engine Ranking Pages) – Google is it! Because it has the power to let you ascend into the heavenly reaches or banish you downwards into the fiery abyss.
To function perfectly across multiple-platforms, your website must incorporate Responsive Web Design (RWD). Put simply, this means your website’s pages must have the ability to reformat themselves; giving your readers the best possible user-experience whatever device they are viewing your website on.
Here’s how RWD can increase your website’s chances of succeeding in SERPs!
Google Loves Responsive
Google not only loves RWD – but recommends it!
Google recommends RWD as the most productive way to target mobile browsers, as mobile-optimised sites score more highly on SERPs when searches are made via a mobile device – especially when local services are searched for.
One Website, One URL
From an SEO perspective, it is better to have a single responsive website as separate mobile and desktop websites have different URLs and HTML, making it harder for Google to analyse and index content.
Having a responsive website also enables you to maintain established back-links, and continue to focus your SEO on one website. Your back-links will also be directed to just one domain meaning you should get a SERPs boost.
A responsive website can also help you build social-media shares as friends and contacts will be able to see and easily navigate content on any device.
Responsive Helps Combat a High Bounce Rate
If your once reasonably high-ranking website (that isn’t mobile-friendly), has fallen down the rankings website - this is probably because of the bounce-rate factor. If mobile-users are clicking on your website but not reading your content because it isn’t formatted correctly - Google will interpret this to mean you aren’t offering users relevant content. This bounce-rate is extremely likely to be the cause of your drop in the rankings.
User Experience is Enhanced
Google encourages website owners and developers to use RWD as it makes websites more user-friendly. This is because RWD allows users to easily find the content they’re looking for and absorb it. Google then reward user-friendly websites with a rankings boost.
So don’t let Google banish your website to the fiery abyss of ranking hell!
Here at the Tourism Marketing Agency we embrace RWD, and continue to create and design mobile-friendly websites that look great and function flawlessly across multiple-platforms.
What’s more we will be happy to offer you a free no-obligation consultation. To learn more about what TMA can do for you, please call us on 0141 221 2090, or drop into our Glasgow Studio and discuss your requirements over a cup of coffee.
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Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.