After the breaking news that Urban Adventures was terminating operations with many of its partners in an attempt to make the business profitable again after the devastating effects of covid, more details have emerged, as highlighted in the recent article from Arival.

Over the last 12 months, it has been heartbreaking and difficult to hear all the devastating stories of operators ceasing trading, and it doesn't get easier. No tour or activity company has remained untouched by covid, with Urban Adventures recently having to pare back partnerships to make sure they survive. As a business owner, I can completely understand why they've had to make these hard decisions, and I sympathise with them and with their partners. However, given the size and influence of Urban Adventures, what does this mean for the operators they're no longer working with?

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I would hope some plan is in place to make sure these ‘partners’ are given every opportunity to make sure they survive in their own right. Some of them must be thinking that this year can not get any worse.

I would like to play a small part in trying to help the many Urban Adventure partners that may be lost and in a place of despair, wondering what to do next. In the spirit of this, I would like to do two things:

  1. I am offering a free one-hour consultation to each of the Urban Adventure partners who have been left in this position.
  2. The recent Marketing Battle Plan I have just released for USD$49, I will offer for free to each Urban Adventure partner who has had their contract terminated. My hope is that the guidance within this 200-page document will help in some way.

If you are interested in either of the two options above, please do not hesitate to email me at [email protected].

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