The acronym SEO is thrown around a lot in business and most people will have heard it at least once. SEO stands for Search Engine Optimisation, which can be excellent for business if you know what it is and how to use it effectively.
The basic idea of SEO comes from search engines themselves and how they prioritise results. When users Google a term the chances are that those words are displayed on thousands of webpages and this is where their algorithm comes in. How high your page scores within their algorithm will affect the amount of traffic that you see to your site.
Google is the most widely used search engine in the world, so naturally there are many hints and tips out there to improve your rankings. This is known as Search Engine Optimisation, as you are optimising the way your page appears on the search engine.
Using SEO effectively allows you to target the users that are searching for a product or service that you offer.
This means that when they’re searching your webpage is further up on the results list, making them more likely to click through to the site.
Google uses a secret algorithm to assess a website and determine where it should sit on the results page. Good quality and optimised sites will get priority when it comes to their position, and this can be down to a number of factors. Mobile optimisation, quality content and social media all factor into this equation, so it’s important to have each on your site.
Effective SEO essentially acts as a salesperson for your site, as it brings in customers and shows what you have to offer. This tool should be used on all sites, as it will increase the amount of new potential customers learning about your business.
Learn how to use SEO in our 2-part blog series and start excelling in this digital age.