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Tourism, Travel, and Destination Marketing Advice Blog

Keep up to date on the latest news about the tourism industry, with a particular emphasis on tours & activities and digital marketing. At TMA, we believe that everyone wins when operators get informed. 

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A person sits on the ground with their head resting on their knees, surrounded by suitcases, conveying a sense of fatigue or distress. A sign nearby reads: "Junior Account Manager required to join our team," perhaps hinting at the reason for their weariness.
/October 1, 2024/,

Hate to say I Told You So but… The Downturn in Travel Confirmed by GetYourGuide

Back in January 2024, I went on record saying that travel was heading for a downturn. At...
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Two individuals in traditional attire hold red umbrellas while standing in front of an ancient, cracked structure made of brick, embodying the kind of dedication and passion we seek. Junior Account Manager required to join our team.
/September 27, 2024/,

The Art of Turning Lookers into Bookers: Mastering the Customer Journey

By mastering the journey—Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing—you can build long-lasting relationships
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Three Things Some Marketing Agencies Won’t Tell You
/September 25, 2024/

Three Things Some Marketing Agencies Won’t Tell You

There is often very little open discussions about using marketing agencies and many tour operators and suppliers...
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A person wearing a green beanie and red shirt covers their eyes with both hands, appearing tired or stressed, perhaps from the search for a Junior Account Manager required to join our team.
/September 10, 2024/,

Dealing with Negative Reviews: Turning Challenges into Opportunities

Negative reviews don’t have to be a source of dread. They can be valuable opportunities to demonstrate...
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Establish Balanced Revenue Streams for a Thriving, Secure Tour Business
/June 3, 2024/, ,

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby...
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From Boom to Balance: Navigating the Travel Slowdown
/April 23, 2024/, , ,

From Boom to Balance: Navigating the Travel Slowdown

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel...
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A robot holding a cookie stands in front of a computer screen displaying the Google Ads logo. A jar labeled "Cookies" is on the desk, hinting at our search for a Junior Account Manager required to join our team.
/March 1, 2024/, ,

Adapt or Lose: The Importance of Consent Mode for Google Ads

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your...
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Marketing to the Solo Female Traveller
/January 25, 2024/, , ,

Marketing to the Solo Female Traveller

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let...
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Paying the Price: How Facebook's Paid Model Could Disrupt EU Advertising
/November 9, 2023/, ,

Paying the Price: How Facebook’s Paid Model Could Disrupt EU Advertising

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option...
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Customer Journey Toolkit
/September 11, 2023/,

Unlocking the Secrets of the Customer Purchase Journey

It's not just about making a sale; it's about recognising potential opportunities to enhance the customer experience...
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Ultimate tour page Layout for tour operators
/September 11, 2023/

The Ultimate Tour Page Layout for Tour Operators

Designing the perfect tour page is crucial for tour operators. It's the bridge between a visitor's interest...
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Ultimate homepage Layout for Tour Operators
/September 10, 2023/

The Ultimate Homepage Layout for Tour Operators

Drawing from years of developing bespoke websites and working with both major and minor tour operators, I've...
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