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Marketing to the Solo Female Traveller
/January 25, 2024/, , ,

Marketing to the Solo Female Traveller

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let...
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Paying the Price: How Facebook's Paid Model Could Disrupt EU Advertising
/November 9, 2023/, ,

Paying the Price: How Facebook’s Paid Model Could Disrupt EU Advertising

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option...
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Customer Journey Toolkit
/September 11, 2023/,

Unlocking the Secrets of the Customer Purchase Journey

It's not just about making a sale; it's about recognising potential opportunities to enhance the customer experience...
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Ultimate tour page Layout for tour operators
/September 11, 2023/

The Ultimate Tour Page Layout for Tour Operators

Designing the perfect tour page is crucial for tour operators. It's the bridge between a visitor's interest...
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Ultimate homepage Layout for Tour Operators
/September 10, 2023/

The Ultimate Homepage Layout for Tour Operators

Drawing from years of developing bespoke websites and working with both major and minor tour operators, I've...
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Three Things Some Marketing Agencies Won’t Tell You
/September 7, 2023/

Three Things Some Marketing Agencies Won’t Tell You

There is often very little open discussions about using marketing agencies and many tour operators and suppliers...
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A man is standing in front of a city with neon lights, representing an eye-catching scene captured by a Tourism Marketing Agency (TMA).
/September 7, 2023/

Tours & Activities – 15 Years From Now

Although an opinion, it is an educated guess to help you better understand what may be around...
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The Emperor's New ‘Threads’
/July 10, 2023/, ,

The Emperor’s New ‘Threads’

Threads, Meta’s answer to Twitter, launched the other week and the initial reaction to this has been...
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Chris’ Top 8 Strategies to Marketing to the Luxury Consumer
/November 17, 2022/,

Chris’ Top 8 Strategies to Marketing to the Luxury Consumer

I asked the Tourpreneur community what marketing topics they would like to see me cover and targeting...
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The single most important step towards taking your marketing efforts, and business, to the next level is deciding that you actually want to do it… and trying harder to make it happen.
/October 5, 2022/

Try Harder

The single most important step towards taking your marketing efforts to the next level is deciding that...
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Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector
/August 29, 2022/

TMA Wins Prestigious Skift IDEA Award

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity...
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Touriosity: What I learned from running a non-profit OTA
/June 22, 2022/

Touriosity: What I learned from running a non-profit OTA*

Touriosity was born out of wanting to help operators recover. I gave them a platform that we...
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