One thing that too many tourism owners get caught up on is they see they are getting lots of traffic but booking rates are not as high.

When it comes to customer feedback replying to good and negative reviews is vitally important.

Creating awesome and bespoke tourism videos does not need to be expensive.

Unless you've been living under a rock, you are probably aware that AirBNB is taking over the hotel market.

When it comes to Social Media you should target customers as soon as they land or arrive at your destination.

Marketing strategies often look at creating lasting impressions but you should also cater for short lived micro content.

Whist Online Travel Agencies (OTA’s) are very important, we are seeing a shift back to more localised marketing.

The fifth top mistake is too many tourism businesses do not allow online booking.

The fourth top mistake is you don’t have a marketing plan. Believe me this happens more often than not.

The third top mistake is only offering a customer experience once they are participating in your product.