Back in January 2024, I went on record saying that travel was heading for a downturn. At the time, some people in the industry didn’t believe me.

By mastering the journey—Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing—you can build long-lasting relationships

There is often very little open discussions about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency.

Negative reviews don’t have to be a source of dread. They can be valuable opportunities to demonstrate your commitment to customer satisfaction.

A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial instability.

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a US outbound and domestic perspective have slowed.

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What does this mean for marketing?

Although an opinion, it is an educated guess to help you better understand what may be around the corner for tours and activities.