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Category: Opinions

  • Marketing, Opinions, Insights, Trends

From Boom to Balance: Navigating the Travel Slowdown

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a
sqman-traveling-in-the-mountains-2023-11-27-04-59-34-utc
  • Marketing, Opinions, Insights

Adapt or Lose: The Importance of Consent Mode for Google Ads

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024
DALL·E-2024-06-17-09.23.25-A-robot-with-the-Google-logo-prominently-displayed-on-its-body-standing-next-to-a-website-interface-on-a-computer-screen.-The-robot-is-placing-cookie
  • Marketing, Opinions, Insights, Trends

Marketing to the Solo Female Traveller

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.
female-enjoying-great-view-of-sea-with-camera-2023-11-27-04-50-14-utc
  • Marketing, Opinions, Insights

Paying the Price: How Facebook’s Paid Model Could Disrupt EU Advertising

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What
Paying-the-Price-How-Facebooks-Paid-Model-Could-Disrupt-EU-Advertising
  • Opinions

Tours & Activities – 15 Years From Now

Although an opinion, it is an educated guess to help you better understand what may be around the corner for tours and
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