Gray Line Iceland came to us looking to improve their conversion, as it was a lot lower than they expected. The cost per click was high and the ads were poorly optimised, meaning conversions were low and in some cases they were losing money. Using our expertise in digital marketing we conducted a full top to bottom review of their online marketing efforts.
A full marketing and content strategy was created, aimed at raising brand awareness and to increase social engagement. Our PPC experts optimised their campaigns, targeting the key demographics, lowering their cost per click and providing more clicks for their ad budget.
In a short period of time, Gray Line Iceland’s online sales soared. Result!