Threads, Meta’s answer to Twitter, launched the other week and the initial reaction to this has been mixed.

I asked the Tourpreneur community what marketing topics they would like to see me cover and targeting luxury consumers was high on the list.

The single most important step towards taking your marketing efforts to the next level is deciding that you actually want to do it.

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector

Touriosity was born out of wanting to help operators recover. I gave them a platform that we could help market without large fees.

If you have set-up GA4 already, great news, but you may have missed a couple of vital settings that MUST be updated to make sure you keep data

If you run a multi-day business or focus on group and corporate experiences, speaking to your potential customers is still the best way to close sales

ALL tour operators should provide a self-guided option of their products, be you a day tour or multi-day operator.

It is safe to say that the last two years have been incredibly difficult, but now the time is right for a change.

I am not going to beat around the bush here… this move from one of the industry's largest OTAs is shameful and nothing more than a cash grab.