Not everyone who lands on your site will purchase straight away. In fact, it can take as much as 90 days for someone to make a purchase decision.

If all your marketing is about trying to get the sale, it will fail.

When it comes to managing social media, have a plan set out ahead of time.

Travel brands who bank on visual storytelling will get more bang for their buck than those who do not.

Hotels have more incentive than ever before to find new, compelling ways to drive visitors to their sites and keep them there to book.

Marketing that you can’t measure is pointless.

When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.

Every time you receive a new sales enquiry, they have one thing in common… curiosity.

When it comes to your marketing strategies, I know it is easy to try new ‘secret formulas’ and ‘shortcuts’ that claim to drive more sales to your business.

If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…