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Marketing
Use the 80-20 Rule In Marketing
If all your marketing is about trying to get the sale, it will fail.
Have A Plan For Social Marketing
When it comes to managing social media, have a plan set out ahead of time.
Get More Bang For Your Buck With Earned Content
Travel brands who bank on visual storytelling will get more bang for their buck than those who do not.
Find New Ways to Market Your Hotel
Hotels have more incentive than ever before to find new, compelling ways to drive visitors to their sites and keep them there to book.
Follow the 3 Step Marketing Approach
When it comes to marketing the main mistake businesses make is to follow a one-step marketing approach in which they try and ask for the sale.
The Power of Curiosity in Tourism
Every time you receive a new sales enquiry, they have one thing in common… curiosity.
There Are No Secrets in Marketing
When it comes to your marketing strategies, I know it is easy to try new ‘secret formulas’ and ‘shortcuts’ that claim to drive more sales to your business.
Pay Per Click on a Budget
If you have a tight marketing budget and are not sure what to put into PPC then follow these three quick tips…
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