At its simplest — and it’s rarely simple — marketing is an attempt to grab and hold on to your desired customers’ attention.

The deadline for GDPR is almost here and we’d like to discuss how it affects travel companies and what they can do to be GDPR compliant.

What are the changes to TripAdvisor’s algorithm and how can you improve your TripAdvisor ranking?

If you have watched a few of my shows you know that I make a point that content should be story driven.

If you have next to no budget to market your business then follow these steps…

Not everyone who lands on your site will purchase straight away. In fact, it can take as much as 90 days for someone to make a purchase decision.

If all your marketing is about trying to get the sale, it will fail.

When it comes to managing social media, have a plan set out ahead of time.

Travel brands who bank on visual storytelling will get more bang for their buck than those who do not.

Hotels have more incentive than ever before to find new, compelling ways to drive visitors to their sites and keep them there to book.