Marketing to groups of customers can be a tricky one.

What people search for in Summer is different to what they search for in Winter.

From experience Keywords and terms that tourism businesses use within their PPC campaigns are often too generic or broad to really reach a precise audience.

Choosing the right day to send your email is vitally important.

If you wish to increase your open rates, create a punchy, attention grabbing subject line.

Customers do not wish to be bombarded with email newsletters 4-5 times per week, and believe me that happens.

Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget.

On our Facebook group, Coll Maclean asked about email marketing and how to send more than one email in a sequence.

Don’t just take old content created for one platform and throw it aimlessly at another.

Too many tourism businesses don’t target existing customers nearly enough.